Sohar International Unveils Sohar|Youth Proposition

11-04-2020 Back to Newsroom

Driven by its vision to become a world-class Omani services company, Sohar International has unveiled its newest proposition, Sohar|Youth. The new account type is in line with Sohar International’s commitment towards creating a generation of financially responsible future business leaders in the country, and caters to the ever-changing lifestyles of today’s young consumer. The proposition will offer the youth segment a wide range of financial solutions across multiple stages of their personal and professional lives.

08102020On launching the proposition, Mr. Khalil Al Hedaifi, Chief Retail Banking Officer at Sohar International, said, “The fast-paced evolving world that today’s young generation lives in, makes it challenging for them to step back and plan the future for themselves. Sohar International’s newly developed Youth proposition is part of the bank’s strategy to ensure that being a service-oriented organization, we cater to the smallest of financial needs of the consumer, thereby encouraging them to plan ahead and adopt prudent financial practices.”

Amongst the many value added features and services provided through the newly launched proposition, the Youth Account offers customers no withdrawal fees at any ATM inside Oman, rewards on all purchases, no minimum balance required to open the account, monthly cash prizes with dedicated draws, and possibility of opening the account in different currencies.

“In line with our principles to provide more value, more velocity and more vision to our clients and the nation at large, we foresaw a need to establish Sohar|Youth to emphasize on the importance of financial independence whilst encouraging the youth to save by offering them exciting incentives and unique offers that helps them make fair gains on their finances. This is an actual reflection of the bank’s brand and identity stemming from its vision and strategy that define how we envisage ourselves today and in the future in order to better serve every demographic of our customer base.” Added Mr. Khalil Al Hedaifi.

Similar to any account type, there are some primary requirements for the individual to be eligible for the Sohar|Youth proposition. In order to be eligible to become a Sohar|Youth customer, the individual’s age should range from 18 to 25 years old and would require allt he necessary documentations that can be done via the bank’s branches. Sohar International is uniquely positioned to effectively cater to all customer segments within the Sultanate, with differentiating factors that accommodate individual needs and enable them to win.

Earlier this year, Sohar International unveiled its Sohar|First proposition to provide an ecosystem of banking and non-banking services to the mass affluent segment offering them a wide range of solutions that allows them to save time and effort for their everyday needs, and therefore enabling them to save time to enjoy life’s more important moments. Sohar International continues to deliver with the sole purpose of enabling people to win, each in their own respective way by investing in itself and its capabilities. This will not only contribute towards the enrichment of our stakeholders, but also towards developing the socioeconomic scene within the country thus making Banking more meaningful for the people of Oman.

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